It’s no secret that Disney’s streaming platform Disney+ didn’t get off to the best start, thanks in part to the substandard quality of recent Marvel and Star Wars shows. Now, in a recent revelation, Bob Iger, CEO of Disney announced that it is shifting its focus from Marvel and Star Wars, with the ultimate goal of reducing total costs by $5.5 billion, including a substantial $3 billion in content creation.
This decision comes in response to the recent disasters of several Marvel TV series, indicating a potential waning of audience interest. Despite Marvel generating more than $18 billion for Disney, Iger acknowledged that his overzealousness may have affected the quality and reception of some recent Marvel releases, such as “Ant-Man and the Wasp: Quantumania,” which saw a sharp drop in sales. ticket sales. and received mixed to negative reviews.
“Marvel is a good example of that. It hadn’t been on a significant level in the television business, and they not only increased their movie output, but they ended up making a number of TV series. Frankly, it diluted the focus and attention,” said CEO Bob Iger.
While Star Wars has seen more success with TV shows compared to Marvel, including notable Emmy-nominated shows like “Andor,” the absence of a new Star Wars movie in theaters since 2019 has raised questions about its approach to the company of the franchise’s cinematic releases.
Disney’s plan for the future
In an effort to regain interest, the company will now introduce limits on the number of sequels devoted to each character. This strategic approach is designed to keep audiences engaged without overwhelming them with excessive content. In addition, the company will focus on creating original content and developing a diverse array of new stories.
In addition, Bob Iger hinted that the studio could also target licensing deals with other streaming platforms for the distribution of Marvel, Star Wars, and other Disney originals. While this could open up a world of opportunity for new TV shows similar to Daredevil, Disney has yet to provide official confirmation.
