Black Friday is the perfect time to get all of your holiday shopping done. And while deals on big-ticket electronics items often take center stage, there are plenty of toy deals to be found on Black Friday, too. From massive discounts on fan-favorite brands like LEGO to sales on Barbie dolls and Segway scooters, there’s something for kids of all ages.
We’ve rounded up the best Black Friday deals on toys at all of the major big-box retailers, including Target, Walmart and Amazon. Here are the steals you won’t want to miss as you plan your Black Friday shopping trip this year.
Need some more inspiration? These are the top toys of 2023.
Buy One, Get One 50% Off Toys at Target
Are there multiple children on your holiday shopping list this year? Snag toys for all of them with Target’s Black Friday BOGO toy deal, which includes fan-favorite brands Melissa & Doug, Leap Frog, Play-Doh, Kinetic Sand, Marvel, Our Generation and more. We love the Melissa & Doug Slice and Bake Cookie Set, perfect for little ones who want to get into the holiday baking spirit.
Up to 50% off NERF Toys at Amazon
Is there anything more fun than pelting someone with a NERF gun (even if the foam “bullets” don’t actually hurt them)? Amazon’s Black Friday sale includes massive discounts on select NERF products — they’re the perfect gifts for kids of all ages. We love the Amazon-exclusive Strongarm Toy Blaster with Rotating Barrel, which is sure to give kids an edge during all of their NERF battles.
$399.99 Segway F30 Electric Kick Scooter at Best Buy
Want to give the kids on your list a more active toy to play with throughout the year? This scooter is $250 off the list price during Best Buy’s Black Friday sale. It reaches a maximum speed of 15.5 mph — they’ll be zooming around their neighborhood with ease.
$74 Little Tikes Cottage at Walmart
Your little ones can pretend they’re in a real-life fairytale with this adorable bright-pink cottage, which is regularly priced at $139. Walmart’s Black Friday sale begins online at 3 p.m. EST on Nov. 22 (noon for Walmart+ members), so you can get all of your shopping done before the turkey even hits the table.
$21.49 Hot Wheels Ultra Hots Sto & Go Trackset at Target
Even with all of the fancy toys on the market these days, kids still gravitate toward classic toys like Hot Wheels racecars. This Target-exclusive playset is $21.50 off during the store’s Black Friday sale. It comes with five race car toys, as well as fun additions including a car wash, repair shop and more.
Up to 30% Off Select Barbie Dolls and Playsets at Amazon
The Barbie movie reignited interest in the dolls among fans of all ages. Shop for all of the kids (or kids at heart) on your list with this wide-ranging discount at Amazon. We love the Barbie SLA Galaxy Barbie Doll & Hover Cat — because really, who hasn’t wished that their pet could glide through the air next to them?
$15 26″ SquishMallows HugMees at Walmart
The SquishMallows craze shows no signs of stopping, and you can never have too many plushies. Add to their collection with Walmart’s deal on the sweet toys, available in four different huggable animals.
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