Bob Iger, CEO, Disney at Apple Program
Source: Apple
The Walt Disney Company has always been at the forefront of new storytelling technology. On Monday, it announced a new partnership with Apple to bring its streaming service Disney+ to the tech giant’s new augmented reality headset.
Dubbed Vision Pro, the headset allows users to interact with digital content in mixed reality. It retails for $3,499.
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Disney CEO Bob Iger said the new technology will improve the Disney+ viewing experience, noting that when the headset launches early next year, users will have access to the streaming service.
![Apple has teamed up with Disney to offer Disney+ on the new Vision Pro AR headset](https://image.cnbcfm.com/api/v1/image/107251276-16859909541685990950-29761849403-1080pnbcnews.jpg?v=1685991218&w=750&h=422&vtcrop=y)
“We are constantly looking for new ways to entertain, inform and inspire our fans by combining extraordinary creativity with breakthrough technology to create truly remarkable experiences,” Iger said at Apple’s WWDC 2023 keynote on Monday. “And we believe that Apple Vision Pro is a revolutionary platform that can realize our vision.”
The demo reel for the Disney-Apple partnership featured 3D footage of a basketball court, showing how to immerse users in sports from home, as well as immersive National Geographic content that placed the viewer in the middle of the ocean.
“It allows us to create highly personalized experiences that bring our fans closer to the characters they love,” said Iger. “This platform allows us to bring Disney to our fans in ways that were previously impossible.”
The splashy reel also showed Mickey Mouse coming to life in a living room, a fireworks display from Disney’s theme parks erupting in a kitchen, and fans watching Star Wars content from the surface of a planet.
“We are so proud to once again partner with the largest storytelling company in the world and the most innovative technology company in the world to bring you real magic,” said Iger.