Big Zuu, the BAFTA-winning chef, TV presenter and grime artist, has signed a development deal with Banijay UK
Zuu, who is also known as Zuhair Hassan, signed the deal under his production label Big Productions, which specializes in factual, comedic entertainment and music content, including cooking show ‘Big Zuu’s Big Eats’. Zuu co-founded the label with general manager Matt Dodds and creative director Alex Gilman.
The company is planning new comedy and factual entertainment formats, scripted, documentary and live event shows, as well as a focus on fresh talent and voices on both sides of the camera.
The deal will see Big Productions develop new IP with Banijay UK labels and gain access to Banijay’s £50 million development fund, which aims to partner with high-profile talent, invest in new businesses and drive growth.
The Growth Fund launched in February 2023 and has since unveiled a number of talent deals, including with producer Chris Sussman and Conker Pictures.
“Big Zuu is a unique talent, a man who combines a ridiculously brilliant combination of comedic, culinary and musical skills with the effortless confidence of a born entertainer,” said Patrick Holland, CEO of Banijay UK. “Together with Alex and Matt, the vision of Big Productions being a home for great ideas and new talent is really exciting, and we, all the production companies based in Banijay UK, are delighted to be working with such a great team.”
Big Zuu said: “Change happens from the top down, and my goal in starting Big Productions has always been to develop brilliant content that shakes things up. Partnering with Banijay gives us the access, expertise and gravity to take that mission to a whole other level. I can’t wait to see what we can create together. Keep an eye on this space, because we have big plans.”
Alex Gilman and Matt Dodds added: “We are delighted to be working with Banijay. Since meeting Patrick and the team, we have been blown away by their enthusiasm and support for our creative ambitions. This feels like an important step for the development of our company and we are very excited to get started.”
The deal was brokered by Holland and Dodds.