Maintaining an entire content pipeline is a labor-intensive, subjective process, and with so many people involved, it can be difficult to stay data-driven.
Generative AI tools greatly speed up this work: once a system is trained on your content, it will produce keywords and ideas by the bushel, but humans still have to separate the wheat from the chaff.
In a detailed TC+ post, Nick Zamanov, director of business development at Cyber Switching, explains how his team used OpenAI to boost site traffic, domain rating, and backlinks in just a few months.
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He adds several prompts they’ve developed, along with suggestions that will help you train AI tools to produce material in your own voice.
“There’s no need to reinvent the wheel, so use content you’ve already worked on to generate better keywords, recommendations, and ultimately your marketing strategy,” he advises.
Thank you for reading,
Walter Thompson
Editorial Manager, JS+
@your protagonist
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It’s been six bumpy months for edtech – are smoother roads ahead?
![Sharpener Sharpening pencils with pencil shavings on plain blue colored background.](https://techcrunch.com/wp-content/uploads/2023/07/GettyImages-1304822844.jpg)
Image Credits: MirageC (Opens in a new window) /Getty Images
The European edtech market is having a moment.
In the first half of this year, one-third of all global edtech deal activity took place in the region, writes Rhys Spence, head of research at Brighteye Ventures.
“H1 2023 saw more funding than the previous period in H2 2022 and many of the companies that raised grand tours in early to mid 2021 are coming back to the table to raise more funding,” he writes in TC+.
“However, these should not be seen as signs of health in the ecosystem…”
Early-stage SaaS startups are growing the same, with or without VC dollars
![](https://techcrunch.com/wp-content/uploads/2020/04/GettyImages-1158571591.jpg)
Image Credits: Richard Druy (Opens in a new window) /Getty Images
There is a lot of performative behavior in start-up land, such as foosball tables in reception areas and kitchens with kombucha taps.
Should we add fundraising to that list?
Rebecca Szkutak covered a report from Capchase, which saw little difference in year-over-year growth between bootstrapped (44%) and venture-backed startups (42.8%).
“Given that the venture-backed startups have raised outside capital, we can safely assume they spent more to achieve essentially the same growth rate as their bootstrapped peers,” she writes.
Ask Sophie: How realistic are my chances of hiring H-1B candidates at my startup?
![lone figure at the entrance of a maze hedge with an American flag in the middle](https://techcrunch.com/wp-content/uploads/2021/01/dear-sophie-immigration-maze-3.jpg)
Image Credits: Bryce Durbin/JS
Dear Sophie,
With over 750,000 H-1B registrations this year, is it realistic for my fledgling startup to consider hiring candidates looking for them?
— Skeptical startup
Startups with all-female founding teams raised just $1.4 billion in H1
![Woman walking while looking at falling pink stones](https://techcrunch.com/wp-content/uploads/2023/07/GettyImages-1249101845.jpg)
Full length of a young woman walking while watching falling pink rocks against a white background
If your founding team is made up of men and women, here’s some good news:
“Mixed-gender teams raised 28.1% of capital raised in H1, up from 16.9% in H1 2022,” reports Dominic Madori-Davis.
However, the female founders don’t fare nearly as well, raising just $1.4 billion over the same period.
“The last time companies with all-female founders raised such a low H1 amount was in 2017, when they raised $1.2 billion.”
Fintech valuations are down. Where do they go from here?
![Dominoes in a circle, one falling](https://techcrunch.com/wp-content/uploads/2021/12/GettyImages-1298268224.jpg)
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Investors were hungry for fintech startups like Stripe three years ago, but a closer look at the secondary market shows that valuations have plummeted, Mary Ann Azevedo and Rebecca Szkutak report.
“Other people who hold on to their valuation will probably take longer to bottom out and find their way back up and have momentum,” said Greg Martin, co-founder and general manager of Rainmaker Securities.