Meta’s text-based social network Threads is rolling out one of its most requested features post-launch: a following feed.
In a post on his Instagram channel, Mark Zuckerberg said the company is also adding translation features.
“Threads started rolling out an option for a chronological feed of only people you follow and also added translations. More to follow!” he said.
Users must update to the latest app to get this new feature. Because this is a gradual rollout, you may not see the new feed right away.
The new update brings “For You” and “Following” feeds on top of the app – just like Twitter.
In response to a user complaint that the new Following tab would only load a handful of posts, Threads iOS developer Cameron Roth noted that the company is investigating the bug, adding: “It looks like we created a lot of sudden demand for some reason…”
Threads is quickly updating its app in the wake of Twitter’s stumbles. It recently released its first major update since launch, adding support for iOS 17, now available as a public beta, among other smaller changes. It then rolled out another update that brought translation support and more. What’s in store for the app are bigger improvements, such as an edit button, multi-account support, and integration with ActivityPub, the protocol that powers the popular, decentralized Twitter alternative Mastodon.
The launch of Instagram Threads was an overnight success, with over 100 million users within days of its arrival, though the number of users has declined since then. According to data.aithe app has already reached a fifth of Twitter’s weekly active user base.
The addition of the much-requested feature could help boost Threads’ usage numbers, which were down since the app’s launch.
a Wall Street Journal article on Friday warned that Instagram’s new Twitter competitor was starting to lose momentum. Citing third-party data from Sensor Tower, the paper reported that the number of daily active users on Threads fell to 13 million for the second week, a 70% drop from its July 7 peak. By comparison, Twitter’s daily active users are about 200 million.
The launch of the new chronological feed comes as Elon Musk removed Twitter’s bird logo and replaced it with an “X.”