TelevisaUnivision Plans ‘Casa Cultura’ Immersive Experience for TV Upfront
TelevisaUnivision has more to offer than just the usual advertising jargon and…
Fox Charts Upfront Week Return to Theatrical Venue
Fox Corp. is getting traditional for TV’s Upfront Week. After experimenting in…
Primetime TV Ad Dollars Fall 5% in Upfront, but Streaming Eases Pain
Madison Avenue pulled hundreds of millions of dollars out of primetime TV…
Disney Sees Ad Dollars Go To Sports, Digital in Weak TV Upfront
A tough advertising market sent dollars toward Disney’s sports and streaming properties,…
Fewer advertising dollars expected as weak TV upfront nears end
To collect advertising dollars this year, the country's major TV networks did…
CW 2023 Upfront Takeaways: Acquisitions rule, superheroes fly away
The CW held its first upfront meeting with the press since the…
TV News faces resistance from advertisers in Upfront Market
CNN aired one of the most controversial news events of the year…