You asked, they answered!
We all love our clothes smelling fresh, and Bath & Body Works is here to help you with that endeavor.
The much-loved company has launched its laundry line “reimagined” in partnership with White Barn Fabric Care. Bath & Body Works has been teasing this new line for months now, and we’ve been eager to make our clothes smell like our favorite candles and body sprays.
“We are constantly looking for ways to elevate our brand, optimize our core business and bring innovative new ideas to Bath & Body Works customers,” said Julie Rosen, president at Bath & Body Works, in a press release. “Knowing our customers love to experience their favorite fragrances in a multitude of ways, we’re looking forward to leveraging our core strengths and competitive advantage in fragrance and innovation to expand into this brand-new category.”
Bath & Body Works Laundry Products & Pricing
The line contains both laundry detergent and fragrance boosters.
Bath & Body Works Laundry Detergent ($19.95): The new line’s laundry detergent comes in 32-fluid-oz. bottles, which gets you 64 washes per bottle. The detergent comes in a concentrated formula and is septic safe. It works in all temperatures of water. And its major selling point? The scents! The detergent is available in the following fragrances:
- Mahogany Teakwood
- Cactus Blossom
- Champagne Toast
- Sundrenched Linen
- Sunshine Day
- Lavender Vanilla
- Eucalyptus Mint
- Pineapple Mango
- Sunwashed Santal
- Fresh Blue Sky
- Morning Rain
- Amber Blush
- White Tea & Sage
- Bergamot Waters
- Ocean
- Palo Santo
- A Thousand Wishes
- Cozy Cashmere
These scents were voted on by members of the Bath & Body Works loyalty program, by the way.
Fragrance Booster ($19.95): These beads (which you add on top of the clothes in the machine) kick the scent up a notch to make your clothing smell nicer, longer. They work best on colder temperatures. The fragrance booster beads come in most of the scents listed above.
Is the Bath & Body Works Laundry Line Expensive?
That cost per load of the new Bath & Body Works detergent comes out to about 31 cents. Your basic Arm & Hammer detergent comes out to about 12 cents per load. So you could say the Bath & Body Works detergent is more than twice as expensive as other laundry detergents.
But this stuff is, at the end of the day, a luxury product. You’re buying the chance for your laundry to smell like Mahogany Teakwood or Champagne Toast! Bath & Body Works has its cult following for a reason — its products simply smell great, evoke memories and spark joy.
Plus, Bath & Body Works is generous with sales. If $20 is too much to spend on a bottle of laundry detergent or fragrance booster, wait for a sale (the Semi-Annual Sale, for example, which happens twice a year).
Check out the current promotions from Bath & Body Works.
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