Linda Yaccarino is head of advertising at NBCUniversal.
New Delhi:
Linda Yaccarino, head of advertising at NBCUniversal, is reportedly in talks to become Twitter’s new CEO. Elon Musk said Thursday that he has found a new CEO for Twitter, but did not name the person.
Here are the 5 facts about Linda Yaccarino:
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Linda Yaccarino has been with NBCUniversal for more than a decade, where she advocates for finding better ways to measure advertising effectiveness. As NBCU’s head of ad sales, she played a key role in launching the company’s ad-supported Peacock streaming service.
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Yaccarino had served at Turner Entertainment for 19 years and has dragged the network’s ad sales into the digital future.
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She is an alumna of Penn State University and has studied liberal arts and telecommunications.
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Yaccarino interviewed Musk at an advertising conference in Miami last month. At the conference, Yaccarino encouraged the audience to welcome Musk with applause and praised his work ethic.
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Yaccarino’s departure would be another major blow to the company after Comcast said last month that NBCUniversal CEO Jeff Shell would leave after admitting an inappropriate relationship with a woman at the company, following a complaint that prompted to an investigation.
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