After wishing on countless stars and crossing our fingers for what feels like decades, Victoria’s Secret finally launched a rewards program in 2023 for die-hard lingerie and loungewear fanatics.
Victoria’s Secret (VS) Rewards (formerly called The Collective) works at both Victoria’s Secret and PINK stores — and it’s 100% free to join. You’re already an expert at saving every time you shop at VS, so here’s the scoop on everything you need to know about joining the Victoria’s Secret Rewards:
How To Join Victoria’s Secret Rewards
Basically, Victoria’s Secret Rewards works just like other store loyalty programs you love — Bath & Body Works Rewards, Macy’s Star Rewards, Kohl’s Rewards, Sephora Beauty Insiders, and countless others. It rewards you every time you shop at Victoria’s Secret and PINK — online and in stores.
And throughout the year, rewards members get exclusive, limited time shopping opportunities with Member Days. So be on the lookout for those.
When the rewards program first launched in February 2023, it was called The Collective. But very quietly sometime later that year, Victoria’s Secret dropped the name and now calls it Victoria’s Secret Rewards. At first, you had to check whether the program was available in your ZIP code. Today, it’s offered everywhere.
Victoria’s Secret Rewards Benefits
What was called Insider, All-Access and VIP status tiers in The Collective are now called Member, Silver and Gold tiers. But the benefits remain unchanged.
Member is the entry-level tier, and it’s the one you start out on when you sign up. Once you’ve spent $300 before Dec. 31, you’re promoted to the middle tier, Silver, and the benefits only increase. With Silver, you get all the Member benefits plus the opportunity to choose your own days to shop and earn twice as many points twice a year.
For those who can’t live without getting a regular VS fix, once you’ve spent $750 within a year, welcome to the top tier: you’re Gold. In this level, you get all the perks of Silver members, plus free shipping on orders of $25 or more (instead of $50 for Members and Silver tiers) and a Pick Your Perk opportunity once a year.
Victoria’s Secret Credit Card Rewards
As with other loyalty programs that also have a retail credit card, you can earn points faster if you’re a VS credit card holder. And you skip right past the Member tier and head straight into the Silver tier without doing a single thing.
Some of the benefits are the same as they are for those without a VS credit card, but the extra perks card holders get are stellar. For example, you earn 10 or 15 points per $1 instead of the regular 5 points, plus you can earn points on bra purchases. And you get an anniversary gift that regular members don’t get. So, if you don’t mind having an extra credit card weighing you down, and you’re a superfan of VS and PINK, then the best option for you is likely pretty clear.
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