June 17 (Reuters) – A Twitter video app for smart TVs is part of the social media company’s plans, owner Elon Musk said in a tweet on Saturday, a move that would be in line with the company’s new plans company to focus on growing video content on the platform.
In response to a tweet suggesting the need for a Twitter video app, Musk replied, “It’s coming.”
In an investor presentation Thursday, new CEO Linda Yaccarino and Musk outlined Twitter’s plans to focus on video, maker and commercial partnerships to revive the social media company’s business outside of digital advertising.
The investor presentation was reviewed by Reuters.
A slide from the presentation stated that vertical video accounted for more than 10% of time spent on Twitter.
Former Fox News host Tucker Carlson launched a new show on the platform earlier this month called “Tucker on Twitter.” Twitter imagines it could sell ads and sponsorships in addition to videos from Carlson and other content creators, a source familiar with the matter told Reuters.
Reporting by Gokul Pisharody in Bengaluru. Edited by Franklin Paul